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The Adventures of Cipollino Press Conference


 

 

The Adventures of Cipollino (Le avventure di cipollino) by Children's Literature Master Gipollino Rodari Has been Published by China Children’s Press & Publication Group (CCPPG)

The world classic book series begin to take shape

 

On the morning of May 7, 2014, China Children’s Press and Publication Group (CCPPG) held a release ceremony themed by “Salute to the Classics – The Adventures of Cipollino by children's literature master Gipollino Rodari” in Taihu Publications Exhibition Trade Center.

 

The release ceremony of The Adventures of Cipollino began with a humorous story. A little reader of second grade, Ning Zhaorui, from Huilongguan Yuxin School affiliated to Capital Normal University, vividly told a classic story to the children and adults to be present, namely A Road to Nowhere in the Fairytale on the Telephone, which took all the people into a unique, novel, and childlike world created by Rodari. The cultural counselor from the Italian Embassy, professor Stefania congratulated on the official publication of the works by children's literature master Rodari, The Adventures of Cipollino. The party secretary, president and general manager of Beijing Publishing Group Co., Ltd., Li Zhanjun, and the president of CCPPG, LI Xueqian, unveiled for the new book, The Adventures of Cipollino. The little reporters from Chinese Teenagers Newspaper interviewed Li Xueqian, the president of CCPPG and chairman of Chinese Branch of IBBY (International Board on Books for Young People), Ajia, the famous reading promoter, and Mr. Zhao Wenwei, one of the translators of Rodari classics at the scene.

 

After more than ten years of efforts, the world classic book series of CCPPG have begun to take shape. Several most famous world classic series of the world have been published by CCPPG: the world classics by children's literature master Rodari, children’s literature collection of Lindgren, “fairytale grandma forever”, the father of modern European comics, Herge's the Adventures of Tintin, and Little Nicolas by the French national treasure-class comic master Jean Jacque Sempe and the famous writer Rene Goscinny. These works play an important role in the world children's literature. In addition, CCPPG also published many series of outstanding popular classics throughout the world, including the 2014 International Andersen Prize winner Uehashi Nahoko's Seirei no Moribito series (5 volumes) and Beast Guardians series (5 volumes), Dolfje Weerwolfjefrom Holland (9 volumes), Lasse Maja Detective from Sweden (20 volumes), Lauras Stern from Germany (20 volumes), Rasputin Der Lebenskunstler from Germany (2 volumes), Il Giornalino di Gian Burrasca from Italy, L'ECOLE ABRACADABRA from France (8 volumes), Series by Jacqueline Wilson from Britan (8 volumes) and so on. These series of the world classic books indicate that CCPPG aims to become a professional reading service provider as the only one state-level professional children’s publishing house by means of its powerful and comprehensive publishing strength. In addition to the book publication, CCPPG has also done a lot of effective promotion and publicity. Especially in the past two years, the reading promotion activity “classic reading into the classroom” held with the whole company’s effort built a bridge between the classics reading and classroom teaching, which gained the recognition of the schools, teachers and students, obtaining good promotion effect and good sales of the relative books as well.

 

Today, reading is not to cultivate literature or fairy tale masters, but to make more people filled with warmth and kindness in the bottom of their heart. Our country and society need ideals and romance. Our life also needs the warmth and happiness. This is also the reason why the company insists on publishing the best of classics.

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