首页 - 总社简介Brief Introduction - 宣传资料Publicity

  营销宣传               

  营销部依据总社图书出版经营策略,围绕品牌与重点图书及项目提出公关传播方案,包括平面媒体、网络媒体、电视媒体等。紧密配合图书发行,策划并执行相应公关活动如新书发布会、媒体专访等,为出版社品牌营造良好的舆论氛围,同时对媒体传播效果监测与评估。其功能定位是为出版社提供全方位的出版市场信息,分析出版市场的变化趋势,根据信息和变化趋势为出版社定位、行动导向和战略决策提供依据。

  Publicity

  All public promotion plans according to the brand and key products are carried out under the business strategy of CCPPG by Public Promotion Department. Its public medium network covers newspaper, magazines, internets, TV and etc. To create a promising atmosphere for brand building, public promotions such as releasing ceremonies for new titles, special interviews to authors are planned and carried out, supporting the sales in the meanwhile. All the results of such promotion activities are controlled and evaluated under a standardization system. It also provides marketing information and analyses the trends of the market development in order to support the orientation and strategy formulation of the group.

 

 

 

 

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